“Running the Numbers”: Modes of Microcelebrity Labor in Queer Women’s Self-Representation on Instagram and Vine
Microcelebrity, as a set of practices contributing to personalized self-branding, has become an increasingly prominent component of self-representation on social media platforms. While “influencers” who have built lucrative followings through microcelebrity give the appearance of having fun without...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2019-12-01
|
| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/2056305119894002 |