THE CHARACTERISTICS OF ADJECTIVE USAGE IN THE LANGUAGE OF ADVERTISEMENTS
The objectives of the study were to identify the semantic groups of the adjectives incorporated into the advertisements and to discuss the relationship between the adjective usage and manipulation strategy of the advertisements. A total number of 400 advertisements (totally 853 adjectives) have been...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius University
2015-04-01
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| Series: | Respectus Philologicus |
| Subjects: | |
| Online Access: | http://www.rephi.knf.vu.lt/images/27_32/174_186%20Kamandulyte_Merfeldiene.pdf |