Generation Y Purchase Intention of Personal Care Products: The Influence of Attitude, Subjective Norms and Perceived Behavioural Control
Rising cost of living in Malaysia has negatively affected the demand for personal care products as consumers prefer to switch to cheaper alternatives. This has resulted in an increase in the number of registered and unregistered personal care products in the market. This situation has an impact on M...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2018-12-01
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| Series: | Journal of International Business, Economics and Entrepreneurship |
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23211/1/AJ_NOOR%27AIN%20MOHAMAD%20YUNUS%20JIBE%20B%2018.pdf.pdf |