Creating Brand Personality and Engaging Users in Instagram for Marketing Purposes
This paper presents the findings of a pilot study regarding the ways in which the communicative potential of Instagram can be harnessed for marketing purposes. In particular, by adopting a multi-method approach rooted in Multimodal Discourse Analysis (Iedema 2003; Jewitt 2016), the study explores ho...
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| Format: | Article |
| Language: | English |
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Department of Foreign Languages and Literatures at the University of Verona
2022-12-01
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| Series: | Iperstoria |
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| Online Access: | https://iperstoria.it/article/view/1208 |