Studying the Effects of Managers Attitudes on Marketing Strategies and their Relationship to the Marketing Performance Metrics in Industrial Companies
The research goals are survey of the industrial manager’s attitudes and procedures, therelationship between marketing strategies and markets metrics models. The method wasdescriptive and the questionnaires were distributed among 85 Tehran food companies’mangers as well as sales and marketing directo...
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| Format: | Article |
| Language: | fas |
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University of Isfahan
2013-01-01
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| Series: | تحقیقات بازار یابی نوین |
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| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_id=507&slc_lang=en&sid=1&ftxt=1 |