Analysis of the Influence of Social Media Marketing Activities on Purchase Intention with Brand Equity Mediation on Korean Merchandise
This study aims to analyze and identify the factors influencing purchase intention in Korean merchandise with the mediation of brand equity. The object of this study is to respondents aged 15-26 years and the average is still in school and already working who intend to buy Korean merchandise. The in...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Arabic |
| Published: |
Indonesian Academy of Social and Religious Research (IASRR)
2023-03-01
|
| Series: | International Journal of Social Science and Religion |
| Subjects: | |
| Online Access: | http://ijssr.net/index.php/ijssr/article/view/139 |