Viral Marketing Concept and Viral Marketing Development on Consumer Buying Approach
Viral Marketing is one of the current marketing promotion techniques. Viral Marketing is a type of marketing that uses social media to achieve certain marketing goals. Marketing technology is achieved by establishing the communication process chain itself. The key to viral marketing is to attract w...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Bandung: Prodi Manajemen FE Universitas Langlangbuana
2022-04-01
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| Series: | Almana: Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journalfeb.unla.ac.id/index.php/almana/article/view/1780 |