Conceptualizing Islamic Brand Engagement
This study aims to conceptualize the Muslim Customer Engagement of Islamic Brands towards Muslim customer loyalty. An in-depth review of literature was carried out to develop this concept, in order to provides a foundation for further researches. This study shows that the Islamic brands could optimi...
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| Format: | Article |
| Language: | English |
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Postgraduate State Institute on Islamic Studies Purwokerto
2019-03-01
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| Series: | Ijtimā'iyya |
| Subjects: | |
| Online Access: | http://ejournal.iainpurwokerto.ac.id/index.php/ijtimaiyya/article/view/2235 |