African indigenous vegetable marketing: examining the influence of socio-economic factors and market patterns in Tanzania

African indigenous vegetable marketing: examining the influence of socio-economic factors and market patterns in Tanzania

AbstractWhile most studies on African Indigenous Vegetables (AIV) focused on their nutritional values, household income and consumer attitudes, little has been documented on their marketing patterns. This study examines the influence of socio-economic factors and market patterns on AIV marketing amo...

Full description

Bibliographic Details
Main Author: Isaac Kazungu
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Smallholder farmers
marketing
African indigenous vegetable
market patterns
Arusha and Tanzania
Kaouther Kooli
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2321856

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2321856

Similar Items