Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of—A Spotlight on the Automotive Sector Websites
The importance of companies' website as instrument for relationship marketing activities is well-known both in the academia and in the industry. In the last decades, there has been great interest in studying how technology can be used to influence people's attitudes and motivate behavior c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-04-01
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| Series: | Frontiers in Artificial Intelligence |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/article/10.3389/frai.2020.00020/full |