APA (7th ed.) Citation

Esteller-Cucala, M., Esteller-Cucala, M., Fernandez, V., & Villuendas, D. (2020). Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware of—A Spotlight on the Automotive Sector Websites. Frontiers Media S.A.

Chicago Style (17th ed.) Citation

Esteller-Cucala, Maria, Maria Esteller-Cucala, Vicenc Fernandez, and Diego Villuendas. Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware Of—A Spotlight on the Automotive Sector Websites. Frontiers Media S.A, 2020.

MLA (9th ed.) Citation

Esteller-Cucala, Maria, et al. Evaluating Personalization: The AB Testing Pitfalls Companies Might Not Be Aware Of—A Spotlight on the Automotive Sector Websites. Frontiers Media S.A, 2020.