The Influence of E-WOM and Perceived Ease of Use on Purchase Interest in Muslim Fashion Products with Trust as an Intervening Variable (Study on Shopee Users in Surakarta City)
This study aims to investigate the impact of Electronic Word of Mouth (E-WOM) and Perceived Ease of Use on the Purchase Intention of Muslim fashion products, with Trust as an Intervening Variable. The study was conducted on Shopee platform users in Surakarta City. This research method uses a quanti...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2024-03-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/4706 |