Consumption attachments of Brazilian fans of the National Football League
Purpose – The National Football League (NFL), the most lucrative sports league in the world, has its second largest foreign audience in Brazil. Its Brazilian broadcasts stimulate the audience to extrapolate television reception and interact through a social media platform, seeking to integrate a col...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2020-03-01
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| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/INMR-02-2019-0015/full/pdf?title=consumption-attachments-of-brazilian-fans-of-the-national-football-league-a-netnography-on-twitter-interactions |