GOVERNMENTAL BRANDING AS STRATEGY TO BUILD PUBLIC'S TRUST, LOYALTY, AND PARTICIPATION
Increasing public expectations requires government institutions to improve themselves. Like a brand, the government needs a unique, structured, and integrated strategy to focus more on the target. However, the main problems in communicating government-related values are trust, loyalty, and partici...
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| Format: | Article |
| Language: | English |
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Universitas Bakrie
2018-08-01
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| Series: | Journal Communication Spectrum |
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| Online Access: | https://journal.bakrie.ac.id/index.php/Journal_Communication_spectrum/article/view/2152 |