Analysis Of The Effect Of E-Wom Involvement On Consumer Buying Intention On Oppo Products On The Youtuber Gadgetin Channel
This research was carried out with the purpose of analyzing the involvement of e-WOM on the purchase intention of Oppo products on the YouTube channel Gadgetin. e-WOM involvement is influenced by factors such as information quality, information credibility, website quality, innovativeness, social su...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Jenderal Soedirman University
2023-06-01
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| Series: | Performance |
| Online Access: | http://jos.unsoed.ac.id/index.php/performance/article/view/8625 |