Analysis Of The Effect Of E-Wom Involvement On Consumer Buying Intention On Oppo Products On The Youtuber Gadgetin Channel

Analysis Of The Effect Of E-Wom Involvement On Consumer Buying Intention On Oppo Products On The Youtuber Gadgetin Channel

This research was carried out with the purpose of analyzing the involvement of e-WOM on the purchase intention of Oppo products on the YouTube channel Gadgetin. e-WOM involvement is influenced by factors such as information quality, information credibility, website quality, innovativeness, social su...

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Bibliographic Details
Main Authors: Gayuh Dwi Prakoso, Rahab Rahab, Nosirzoda Sheroz
Format: Article
Language:English
Published: Jenderal Soedirman University 2023-06-01
Series:Performance
Online Access:http://jos.unsoed.ac.id/index.php/performance/article/view/8625

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