Perceived Security and Trust Transfer in Social Media Based Brand Communities (SMBBCs) According to the Role of Customer Engagement
Social Media Based Brand Communities (SMBBCs) have created a potential tool for development of brand communication in companies, but it is worth noting that the increasing interest in the use of social media and networks has created both opportunities and social and security threats leading to an in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2021-12-01
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| Series: | مطالعات رسانههای نوین |
| Subjects: | |
| Online Access: | https://nms.atu.ac.ir/article_13926_736f9db4baf7393029fb3f0678a98e1c.pdf |