Understanding entrepreneurship intention and behavior in the light of TPB model from the digital entrepreneurship perspective
The goal of this study is to test the most famous theory in the field of intention, namely TPB model. A total of 248 students in four programs (MIS, Management, Accounting and Finance) at University of Hail, participated in this survey. Data were collected using a questionnaire. The study model was...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-11-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096822000490 |