Theory and Practice of Organization Rebranding

In the conditions of current trends of the development of national and world economy, as well as the main directions of the national business development, the issues related to the branding of goods and organizations in the markets become especially important and relevant. The most successful brands...

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Bibliographic Details
Main Authors: Lysytsia Nadiia M., Prytychenko Tamara I., Kononenko Oksana I., Martynenko Anastasiia O.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2021-09-01
Series:Bìznes Inform
Subjects:
Online Access:https://www.business-inform.net/export_pdf/business-inform-2021-9_0-pages-250_259.pdf