Hedonic and Utilitarian Consumption in COVID-19 Process
Due to globalization, competitive marketing strategies, and developments in communication technologies, analyzing consumer behaviors becomes much more complicated these days. Fundamentally, the most noteworthy factors that affect consumer behaviors are getting benefits, entertainment, feeling satisf...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Erciyes University
2021-01-01
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| Series: | Erciyes İletişim Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/60090/806374 |