The Allocation of Advertising and Research Dollars in the Florida Orange Juice Industry

The Allocation of Advertising and Research Dollars in the Florida Orange Juice Industry

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Bibliographic Details
Main Authors: Mark G. Brown, Thomas H. Spreen
Format: Article
Language:English
Published: CentMa 2010-01-01
Series:International Journal on Food System Dynamics
Subjects:
orange juice
returns to research
advertising
Online Access:http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/8

Internet

http://centmapress.ilb.uni-bonn.de/ojs/index.php/fsd/article/view/8

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