The brand management of “Port Wine”: relevance of country equity and of productive clusters
Brand management in today’s business world is extremely related to the organizations purpose and improvement of their strategies. The goal of this study is to analyze the characteristics of brand management “Port Wine”, who caries a strongly distinctive name, outstanding the “country equity” and its...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Santa Catarina
2008-01-01
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| Series: | Revista de Ciências da Administração : RCA |
| Subjects: | |
| Online Access: | https://periodicos.ufsc.br/index.php/adm/article/view/4825 |