The history of academic research in marketing and its implications for the future
Purpose – The purpose of this study is to determine what the history of research in marketing implies for the reaction of the field to recent developments in technology due to the internet and associated developments. Design/methodology/approach – This paper examines the introduction of new research...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2020-04-01
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| Series: | Spanish Journal of Marketing-ESIC |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/SJME-11-2019-0096/full/pdf?title=the-history-of-academic-research-in-marketing-and-its-implications-for-the-future |