Development of Group Buying in Turkey: Shopping on Daily Deal Websites
Daily deals or deal-of-the-day is a relatively new business model based on online group buying, a shopping strategy providing volume discounts on products and services. Started in the USA in 2008, the daily deals system has become so successful that in a period of four years hundreds of clone gr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Akademik Bilişim Araştırmaları Derneği
2015-01-01
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| Series: | Online Academic Journal of Information Technology |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/pub/ajit-e/issue/54436/740923 |