The Impact of Consumer Buying Behavior on Customer Relationship Management in the Banking Sector
The main aim of this study is to investigate the impact of Customer Relationship Management on consumer buying behavior. The researcher used primary data through a close-ended structured survey were distributed at banks customers in Palestine, and the second source of data is the interviews with se...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2019-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/8151 |