The influence of media on impulsive buying in the era of the COVID-19 pandemic
Purpose – With the appearance of COVID-19, epidemiological measures were implemented which significantly changed the customer behaviour. Media became an important source of information. The fear phenomena in the lockdown era compelled consumers to buy impulsively. Therefore, this paper determines t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2022-04-01
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| Series: | Business, Management and Economics Engineering |
| Subjects: | |
| Online Access: | https://journals.vilniustech.lt/index.php/BMEE/article/view/15919 |