Sensory Marketing during COVID-19 - Creating a Multisensory Experience for Online Shopping
The unprecedented shift caused by the Covid-19 pandemic generated a series of changes in consumer preferences and behavior. One of the most significant changes is represented by an increasing interest in online shopping. During the last two years consumers have tried to stay safe by shopping online...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University
2021-12-01
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| Series: | Global Economic Observer |
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| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_9_no_2/geo_2021_vol9_no2_art_014.pdf |