Iced blonde, hot blonde: a study of imagetic representations of women in the beers advertising campaigns <br>Loira gelada, loira gostosa: um estudo de representações imagéticas femininas em peças publicitárias de cerveja
Brazilian advertising, since their records are further away, uses the female image to reach different audiences and purposes. In some market segments, such as beers, this event repeats itself in a more stubborn, which ends up generating what can be called a visual cliche. This work studies the repre...
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| Format: | Article |
| Language: | Spanish |
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Universidade Estadual de Londrina
2012-05-01
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| Series: | Discursos Fotográficos |
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| Online Access: | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/11954 |