The Role of Chocolate Web-Based Communication in a Regional Context: Its Implication for Open Innovation

The Role of Chocolate Web-Based Communication in a Regional Context: Its Implication for Open Innovation

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ABSTRACT: Background: This research investigates the web-based communication and promotion strategies applied by a sample of selected chocolatiers in Piedmont, a region in the northwest of Italy known for its ancient chocolate-making tradition. Methods: the AGIL scheme was used (A-adaptation, which...

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Bibliographic Details
Main Authors: Simone Blanc, Valentina Maria Merlino, Alice Versino, Giulia Mastromonaco, Antonina Sparacino, Stefano Massaglia, Danielle Borra
Format: Article
Language:English
Published: Elsevier 2022-06-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
chocolate
web-based communication
claims
AGIL scheme
open innovation
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853122000257

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http://www.sciencedirect.com/science/article/pii/S2199853122000257

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