Text-rating review discrepancy (TRRD): an integrative review and implications for research
Abstract The large number of online product and service review websites has created a substantial information resource for both individuals and businesses. Researching the abundance of text reviews can be a daunting task for both customers and business owners; however, rating scores are a concise fo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2022-02-01
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| Series: | Future Business Journal |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s43093-022-00114-y |