Innovative approaches to the prices management within the framework of product assortment
The article is devoted to the development of methodical recommendations on a products prices management with presence of substitution or complementation connections in the product assortment. The variants of product intercommunications in the assortment of enterprise are systematized, the proper met...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_27_36_0.pdf |