Exploring The Role of Employee Brand Ambassadors in Enhancing Brand Awareness and Customer Loyalty in Marketing Firms in Indonesia
This study aims to explore the role of employee brand ambassadors in enhancing brand awareness and customer loyalty in marketing firms in Indonesia. The study adopts a qualitative research design and utilizes semi-structured interviews as the primary data collection method. The research participant...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-12-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/3498 |