Business model for Indian retail sector: The Café Coffee Day case
Given the distinctiveness of the Indian retail sector, and the lack of reliable data on the sector, developing an appropriate business model for the Indian retail sector is a challenge. In this exploratory study of the Café Coffee Day (CCD) chain of cafes, we use corporate presentations of the organ...
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| Formato: | Artículo |
| Lenguaje: | English |
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Elsevier
2013-09-01
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| Colección: | IIMB Management Review |
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| Acceso en línea: | http://www.sciencedirect.com/science/article/pii/S0970389613000499 |