| Zusammenfassung: | Given the distinctiveness of the Indian retail sector, and the lack of reliable data on the sector, developing an appropriate business model for the Indian retail sector is a challenge. In this exploratory study of the Café Coffee Day (CCD) chain of cafes, we use corporate presentations of the organisation and interview its Chairman, Mr. V.G. Siddhartha, to develop a business model along the parameters of customer value proposition, profit formula, key processes, and key resources to develop a retail model for Coffee Day Company. We generalise the model to the Indian retail sector to improve its sustainability and scalability.
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