Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins

Understanding Key Factors Influencing Consumers’ Willingness to Try, Buy, and Pay a Price Premium for Mycoproteins

Mycoprotein is a fungal-based meat alternative sold in food retail in various countries around the world. The present study builds on a multi-national sample and uses partial least square structural equation modeling. The proposed conceptual model identified key factors that are driving and inhibiti...

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Bibliographic Details
Main Authors: David Dean, Meike Rombach, Wim de Koning, Frank Vriesekoop, Wisnu Satyajaya, Puspita Yuliandari, Martin Anderson, Philippe Mongondry, Beatriz Urbano, Cristino Alberto Gómez Luciano, Wendy Hao, Emma Eastwick, Elma Achirimbi, Zheng Jiang, Anouk Boereboom, Farzana Rashid, Imran Khan, Beatriz Alvarez, Luis Kluwe Aguiar
Format: Article
Language:English
Published: MDPI AG 2022-08-01
Series:Nutrients
Subjects:
mycoprotein
PLS-SEM
preferences
meat alternatives
fungal proteins
Online Access:https://www.mdpi.com/2072-6643/14/16/3292

Internet

https://www.mdpi.com/2072-6643/14/16/3292

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