Determinants of Consumer Purchase Intention Towards Cheeses with Geographical Indication in a Developing Country: Extending the Theory of Planned Behavior
Purpose – The present study attempts to investigate consumer intention to purchase cheeses with Geographical Indication (GI) by employing the Theory of Planned Behavior (TPB). The purpose of this paper is to examine the influence of determinants as hypothesized by the TPB – attitudes, perceived beha...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2023-01-01
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| Series: | Tržište |
| Subjects: | |
| Online Access: | https://hrcak.srce.hr/file/452133 |