The development of e-commerce by web celebrity live webcast with goods
Online celebrities with goods refers to celebrities with the Internet "+" era background and their own unique advantages, through micro blog, wechat, short video and live broadcast platform to promote the sales of goods from the media. The purpose of this paper is to explore the developmen...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_02031.pdf |