The development of e-commerce by web celebrity live webcast with goods
Online celebrities with goods refers to celebrities with the Internet "+" era background and their own unique advantages, through micro blog, wechat, short video and live broadcast platform to promote the sales of goods from the media. The purpose of this paper is to explore the developmen...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_02031.pdf |
| _version_ | 1831543690868293632 |
|---|---|
| author | He Hui |
| author_facet | He Hui |
| author_sort | He Hui |
| collection | DOAJ |
| description | Online celebrities with goods refers to celebrities with the Internet "+" era background and their own unique advantages, through micro blog, wechat, short video and live broadcast platform to promote the sales of goods from the media. The purpose of this paper is to explore the development prospect of ecommerce under the background of live broadcast of online celebrities with goods. This paper discusses the impact of online celebrity live broadcast on e-commerce and the existing problems, and puts forward the corresponding solutions for reference. |
| first_indexed | 2024-12-17T00:55:38Z |
| format | Article |
| id | doaj.art-29f0b296c095400db5f9caebe98a07c1 |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-17T00:55:38Z |
| publishDate | 2021-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-29f0b296c095400db5f9caebe98a07c12022-12-21T22:09:37ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012530203110.1051/e3sconf/202125302031e3sconf_eem2021_02031The development of e-commerce by web celebrity live webcast with goodsHe Hui0Electronic Commerce Department of Business School JiangXi Normal UniversityOnline celebrities with goods refers to celebrities with the Internet "+" era background and their own unique advantages, through micro blog, wechat, short video and live broadcast platform to promote the sales of goods from the media. The purpose of this paper is to explore the development prospect of ecommerce under the background of live broadcast of online celebrities with goods. This paper discusses the impact of online celebrity live broadcast on e-commerce and the existing problems, and puts forward the corresponding solutions for reference.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_02031.pdf |
| spellingShingle | He Hui The development of e-commerce by web celebrity live webcast with goods E3S Web of Conferences |
| title | The development of e-commerce by web celebrity live webcast with goods |
| title_full | The development of e-commerce by web celebrity live webcast with goods |
| title_fullStr | The development of e-commerce by web celebrity live webcast with goods |
| title_full_unstemmed | The development of e-commerce by web celebrity live webcast with goods |
| title_short | The development of e-commerce by web celebrity live webcast with goods |
| title_sort | development of e commerce by web celebrity live webcast with goods |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/29/e3sconf_eem2021_02031.pdf |
| work_keys_str_mv | AT hehui thedevelopmentofecommercebywebcelebritylivewebcastwithgoods AT hehui developmentofecommercebywebcelebritylivewebcastwithgoods |