The examination of relationships between personality dimensions & Brand equity and moderator role of Ethical Attributes
Today, many businesses are facing a crisis of confidence with rising of uncontrolled prices and unemployment. The businesses can reduce this mistrust by creating competitive advantage through brand personality and moral qualities in the market. Therefore, this research aims to address, first, the re...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2012-12-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-528-1&slc_lang=en&sid=1 |