An Approach to Churn Prediction for Cloud Services Recommendation and User Retention

The digital world is very dynamic. The ability to timely identify possible vendor migration trends or customer loss risks is very important in cloud-based services. This work describes a churn risk prediction system and how it can be applied to guide cloud service providers for recommending adjustme...

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Bibliographic Details
Main Authors: José Saias, Luís Rato, Teresa Gonçalves
Format: Article
Language:English
Published: MDPI AG 2022-04-01
Series:Information
Subjects:
Online Access:https://www.mdpi.com/2078-2489/13/5/227