The effect of health-related messages on the behavior of social network audiences according to attention, interest, desire, action model

Nowadays the audience’s behaviors and reactions to health-related messages are of great importance. The present research aimed at studying the effect of health-related messages on the behaviors of social networks audiences according to attention, interest, desire, action model. The study used struct...

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Bibliographic Details
Main Authors: Abolfazl Danaei, Neda Sadat Sanei
Format: Article
Language:English
Published: Gonabad University of Medical Sciences 2019-12-01
Series:Journal of Research & Health
Subjects:
Online Access:http://jrh.gmu.ac.ir/article-1-1463-en.pdf