Effect of Advertising on Employee Turnover Intention:
Since internal marketing (IM) treats employees as customers, the focus has naturally been on internal measures. However, consumer-oriented advertising provides an opportunity for employees to recognize the social impact of their work and change their mindset. Such activities can be seen in business,...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-11-01
|
| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/4/43_2023.059/_html/-char/en |