How is Satisfaction with Online-to-Offline App Formed? Importance of Confirmation Through Offline Experience
Online-to-offline mobile applications (O2O apps), which attract potential customers online and entice them to purchase in physical stores, are growing in popularity. However, little is known about the mechanisms by which satisfaction with O2O apps is formed through offline experiences. Drawing on th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2022-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440221134899 |