Predicting product co-consideration and market competitions for technology-driven product design: a network-based approach

Predicting product co-consideration and market competitions for technology-driven product design: a network-based approach

We propose a data-driven network-based approach to understand the interactions among technologies, products, and customers. Specifically, the approach enables both a qualitative understanding and a quantitative assessment of the impact of technological changes on customers’ co-consideration behavior...

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Bibliographic Details
Main Authors: Mingxian Wang, Zhenghui Sha, Yun Huang, Noshir Contractor, Yan Fu, Wei Chen
Format: Article
Language:English
Published: Cambridge University Press 2018-01-01
Series:Design Science
Subjects:
network analysis
data-driven design
consideration preference
customer preference
correspondence analysis
market competition
technology development
Online Access:https://www.cambridge.org/core/product/identifier/S2053470118000045/type/journal_article

Internet

https://www.cambridge.org/core/product/identifier/S2053470118000045/type/journal_article

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