Predicting product co-consideration and market competitions for technology-driven product design: a network-based approach
We propose a data-driven network-based approach to understand the interactions among technologies, products, and customers. Specifically, the approach enables both a qualitative understanding and a quantitative assessment of the impact of technological changes on customers’ co-consideration behavior...
Main Authors: | Mingxian Wang, Zhenghui Sha, Yun Huang, Noshir Contractor, Yan Fu, Wei Chen |
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Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2018-01-01
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Series: | Design Science |
Subjects: | |
Online Access: | https://www.cambridge.org/core/product/identifier/S2053470118000045/type/journal_article |
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