The Transformative Role of Artificial Intelligence in the Event Management Industry

The Transformative Role of Artificial Intelligence in the Event Management Industry

This opinion paper explores the burgeoning influence of Artificial Intelligence (AI) within the event management industry. AI has emerged as a powerful tool, offering innovative solutions for event planning, execution, and attendee engagement. This paper provides a comprehensive overview of AI'...

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Bibliographic Details
Main Authors: Abdul Hamid Abdul Halim, Norol Hamiza Zamzuri, Ayu Rohaidah Ghazali
Format: Article
Language:English
Published: UiTM Press 2023-12-01
Series:Journal of International Business, Economics and Entrepreneurship
Subjects:
rtificial intelligence (ai)
attendee engagement
data-driven decision-making
event management
Online Access:https://myjms.mohe.gov.my/index.php/JIBE/article/view/24045/13645

Internet

https://myjms.mohe.gov.my/index.php/JIBE/article/view/24045/13645

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