Brand Role in Organization of the Integrated Marketing Communications Роль бренда в организации интегрированных маркетинговых коммуникаций
Article is devoted to definition of a role of a brand in the organization of the integrated marketing communications. Classification groups of marketing communications which influence a choice of the consumer for a certain trademark are allocated. The most effective types of marketing communications...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2012-06-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2012/6_0/191_193.pdf |