Corporate Social Responsibility as a driver for Consumer’s Loyalty
The objective of this paper is to find out whether consumer’s perception of Corporate Social Responsibility (CSR) policy of bank will affect the consumer’s loyalty. We tried to see the direct effect of CSR to consumer’s loyalty and the indirect effect to loyalty by using two mediating variables, nam...
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| Format: | Article |
| Language: | English |
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Magister Manajemen Fakultas Ekonomi Universitas Andalas
2023-12-01
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| Series: | Jurnal Manajemen Stratejik dan Simulasi Bisnis |
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| Online Access: | http://jmassbi.fekon.unand.ac.id/index.php/mssb/article/view/84 |