The strategic marketing planning – General Framework for Customer Segmentation
Any approach that involves the use of strategic resources of an organisation requires a responsible approach, a behaviour that enables it to properly integrate itself into the dynamic of the business environment. This articles addresses in a synthetic manner, the issues of specific integration effor...
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| Format: | Article |
| Language: | English |
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Editura Fundatiei Romania de Maine
2014-03-01
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| Series: | Annals of Spiru Haret University Economic Series |
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| Online Access: | http://anale.spiruharet.ro/index.php/economics/article/view/617 |