Effects of masculinity vs. femininity on competence judgement of politician faces and election outcome prediction

Abstract First impressions of politician faces can be effective in predicting election outcomes, based on perceived competence from candidate photographs. However, it remains unclear whether such effects arose from facial features or other non-facial information present in the photographs (e.g. hair...

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Bibliographic Details
Main Authors: Olivia S. Cheung, Davit Jintcharadze
Format: Article
Language:English
Published: Nature Portfolio 2023-10-01
Series:Scientific Reports
Online Access:https://doi.org/10.1038/s41598-023-44159-7